Who We Are
Behind NexUrban stands a seasoned industry professional with more than three decades of regional leadership and hands-on experience — and a proven track record of delivering and deploying advanced technologies across the region's most prestigious buildings, critical infrastructure, commercial developments, hospitality destinations, green buildings, sustainability initiatives, and large-scale urban environments — transforming conventional buildings into intelligent, connected, energy-efficient, and healthier environments that enhance the way people live, work, learn, heal, and entertain.
A certified energy and sustainability practitioner, recognized industry speaker, former Chapter President of the AEE Jordan Energy Chapter, and former Board Member of the Jordan Green Building Council, his career spans executive leadership roles across the region's most respected technology and integration firms — establishing a deep foundation of engineering authority before deliberately repositioning as an independent advisory voice through NexUrban.
His experience spans the full lifecycle of intelligent infrastructure — from strategy, advisory, governance, and systems integration, to operational optimization, data-driven performance management, and future-ready digital transformation.
NexUrban combines deep engineering expertise with strategic advisory capabilities to connect technology, sustainability, operational excellence, and user experience into a single coherent advisory practice — purpose-built to enable intelligent infrastructure ecosystems aligned with the ambitions of Saudi Vision 2030.
The future of cities is being built right now — and NexUrban is here to make sure it's built and operated right.
Mr. Firas Obeido
NexUrban CEO
Why We Do It
At NexUrban, we believe the buildings being built today will govern how entire generations live.
We believe that owners, developers, and public authorities who pour billions into intelligent infrastructure deserve guidance that is genuinely independent.
We believe someone needs to stand entirely on the owner's side of the table — with no equipment to sell, no integration contract to protect, and no incentive other than getting the outcome right. That position — genuinely independent, structurally conflict-free — is rarer in this industry than it should be. NexUrban was built to occupy it.
We built NexUrban to ensure that the most ambitious built environments in the world are not just intelligent in name — but governed, optimized, and accountable to the people they were designed to serve. Today's people. And all the generations still to come.
"The industry doesn't have a technology problem. It has a governance problem — and an independence deficit."